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On this week’s edition, there’s plenty to learn with regards to keeping your content as accessible as possible, optimising repurposed content, keeping content engaging with little effort alongside optimising live chat content through YouTube.

The Lionesses lead by example as to how to keep your content inclusive and accessible

Adding alt text to your images across social media makes your content more accessible, considering the algorithms appreciate content that promotes inclusivity 

Long story short, the more people that can benefit from your content, the higher it will likely rank across the social media algorithms to make an impression on your current and prospective audience 

The best thing about this is that it takes as little as a couple of minutes but makes such a massive difference to audiences that have limitations such as visual impairments 

For that reason, if you’re a combat sports athlete who has uploaded a recent highlight reel of your training, make sure you alt-text it; if you’re a brand sharing something of a similar brand, alt-text it 

To discover more about the value of alt text, check out this post by Hubspot https://bit.ly/45xZAWR

Nina-Marie continues to lead by example as to how fan-led creators can optimise comments to attract engagement 

Nina-Marie has rapidly become a well-known creator across the MMA space who has landed interviews with many UFC stars such as Sean Strickland, Jorge Masvidal, Belal Muhammad and more 

The young lady’s content format tends to be very engaging, eye-catching and entertaining. Three themes that Instagram appreciates, and they are often remixed from previous posts as well. Therefore, she’s expanding outside of her niche audience to prospectively grow her demographic 

Plus, this means she doesn’t need to put so much effort into her comment section regarding encouraging people to comment. Literally, the content she’s produced speaks for itself. The three best comments will be pinned 

To discover other ways to practice Instagram, check out Sprout Social’s most recent post  

https://bit.ly/45LNqKF

Israel Adesanya showcases how to repurpose content in an engaging fashion on TikTok

The last stylebender has a title defence against Sean Strickland in the next couple of weeks and has utilised a compilation of clips from a press conference they shared last year when Izzy defended his belt against Jared Cannonier 

Three themes that worked really well with this involved Israel ending up having the upper hand, an engaging audio to accompany the video clip and a reflective interview of Sean’s fight against Alex Pereria, an opponent that Izzy has a strong history with 

To understand more about how the TikTok algorithm works, check out this link from Hootsuite  https://blog.hootsuite.com/tiktok-algorithm/

Sky Sports Boxing illustrate how to optimise live streams through YouTube

Soon coming is the rematch between Liam Smith & Chris Eubank Jnr, and as usual, as a part of the fight promotion the gloves are off 

During the live stream, YouTube has a live chat function you can use to optimise comments, and this has multiple benefits 

 You can repurpose it through other channels

 You can share it as a part of other bits of fight promotion (e.g. Athlete avocation, meme marketing)

To discover more ways to moderate live chat through YouTube, click here  https://bit.ly/3qUBDKE

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That’s enough from me; let me know if I’ve missed out anything!