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This week’s edition of ‘How Can this Benefit My Brand?’ includes insights surrounding how to efficiently repurpose other channels to form long-form content, how YouTube SEO can be optimised, ways to meet the needs of the TikTok algorithm, how X posts can maximise the same impact as a blog post alongside a super engaging way fighters can optimise Instagram reels.
Wow, I’ve officially been featured on the DAZN x Series YouTube channel.
Now that’s a big deal! Ahead of #KSIFury, Misfits Boxing has gotten crossover boxer Slim Albaher to react to comments from the crossover boxing community around updates in the industry.
One of these posts came from me posting on X about how an anticipated fight between AnesonGib & Slim would’ve been electric, but unfortunately, due to financial issues between Gib and Mams Taylor, Gib is currently unwilling to be affiliated with Misfits Boxing…
However, combat sports athletes and brands can learn from this YouTube video alone to use comments and fan-led reactions across different channels to be repurposed through reaction videos like this.
It clearly pays dividends and almost makes your marketing strategy work like a human skeleton where every channel you have is interdependent towards growing your brand in some shape or form.
How can combat sports athletes optimise their YouTube SEO game through descriptions?
None other than Viddal Riley became an English cruiserweight champion this weekend, and there are many tick boxes that he’s applied to marketing this incredible achievement.
Firstly, he’s affiliated with his hashtag through the custom keyword feature on his YouTube upload, allowing him to optimise visibility through his content.
Secondly, he’s remembered to endorse his sponsor, Myprotein, alongside utilising the discount code ‘VIDDAL’, which can act as a tracker to show how influential Riley is towards an ambassador for the brand.
Thirdly, he’s plugged his editors responsible for crafting this vlog of his fight which can inspire other fighters to consider using them for leverage.
Last but certainly no means least, he’s left a link to all of his socials via Linktree! This is great for third-party traffic and gaining more of a community aside from subscribers on one platform.
If I were to be hyper-critical, Viddal could’ve optimised his description further by allocating timestamps of certain parts in his video to give viewers more accessibility towards when particular events occur during the video.
Aside from that, well done to the Rilist!
Cage Titans demonstrating they know how TikTok works!
When it comes to producing content on TikTok, it’s essential to capitalise on viral trends/audios/content to maximise the impact of your personal content!
In MMA, Khamzat Chimaev is a big deal who has gone from strength to strength to becoming one of the biggest stars in the West.
As a result, many other things will get attached to him, such as popular audio used for user-generated content pieces, fight compilation clips, catchphrases that will be a part of his fighter slogan and nickname and much more!
Cage has maximised this by promoting one of their fighters, Jay Curley, with some fight highlights accompanied by audio centralised around Khamzat Chimaev clips.
To maximise brand engagement on the platform, they’ve even taken time to respond to comments about the video, which is fantastic for community building and growing an audience.
Match of the Day demonstrates how to optimise an X post.
Away from combat sport, MOTD has shared some content surrounding speculation around the Spurs vs. Liverpool game over the weekend.
Regarding how they’ve optimised their X post for this, they’ve included a branded graphic that follows the MOTD logo’s colour schemes, an essential code for generating brand awareness towards prospective audiences.
Secondly, there’s a VERY comprehensive alt-text description about what the imagery is illustrating, which makes your content more accessible towards disadvantaged audiences who might be visually impaired; it’s a good tactic for making your content more inclusive.
Thirdly, including three hashtags relevant to their content house style is key, such as #BBCFootball for general fans, #LFC for Liverpool supporters and #THFC for Spurs supporters.
There are three simple ways for a brand to make its content brand-sensitive.
Joshua & Joel Iyalla & Glitch Boxing show us how to make boxing tutorials engaging in Instagram Reels.
If you’re a fighter with an upcoming event, utilise the location to endorse engagement, virality and culture to optimise your brand.
What I mean by this is both Joshua and Glitch Boxing have their socials on point to educate their audience about boxing knowledge through tutorials, tips and tricks.
However, both gentlemen have optimised an opportunity at a beautiful spot with a view of the Eiffel Tower to undergo what would be regular content for both creators. Therefore, think proactively when it comes to content creation opportunities.
That’s enough from me. Do you have any further insights that I may have missed out?
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