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On this week’s edition of How Can This Benefit My Brand, you’ll be locked into the following pieces of value 

 How to optimise storytelling on TikTok

 Ways to maximise YouTube SEO

 Improving accessibility through IG reels

 The true value behind user-generated content on X

Now that’s how you tell a story on TikTok

Casuals Corner MMA has produced this phenomenal TikTok illustrating Francis Ngannou’s journey to combat sports stardom 

I must say, I got quite emotional with Will narrating this from an emotional perspective, but I get exactly what made this tick; the following involves 

A smooth and peaceful audio to get the audience engaged in the tone of the video

a transition of images illustrating the journey of Francis’ legacy accompanied by a voiceover 

a caption that doesn’t heavily involve many characters and encourages people to listen

 responding to as many comments as possible to optimise the TikTok algorithm to help the content crawl to the top of social feeds

What’s even more powerful about this story is that it’s so easy to produce; that’s the great thing about TikTok. Will literally took his probably on his phone, accompanied by a compilation of images and a script 

Demitrious Johnson leads by example on how to optimise YouTube SEO

For any fighters/brands looking to optimise their YouTube channels, I can strongly recommend using @MightyMouse as a prime example from a brand marketing perspective 

Here is why 

CONSISTENTLY BRANDED THUMBNAILS 

As you can see with each of his YouTube uploads, he has a consistent style with how his thumbnails are presented; this can be a deal breaker with regards to someone clicking through to watch a video or not 

OPTIMISING YOUTUBE SEO VIA THE DESCRIPTION SECTION 

Mighty Mouse has a lot of tick boxes here which optimise visibility, SEO and referral traffic to other parts of his brand; this involves the following 

 3 hashtags relating to the subject of the video

 a summary of the video in a few sentences

 links to his social media channels alongside sponsorship leads he’s affiliated to

 further hashtags that are linked to his brand

If these tactics are followed consistently, then this will pay big dividends towards growing your brand on YouTube 

I appreciate how much time this takes; however, I’m here to help. 

Thefashionjogger demonstrates how to optimise Instagram Reels

As a fitness influencer, the fashionjogger, also known as Lisa Migliorini, has got her Instagram game on point from a marketing perspective 

This reel in itself is an example; Lisa is an Italian long-distance runner who has uploaded a reel which literally lasts for a few seconds of herself running through the streets of New York accompanied by the one and only Jay Z ft. Beyonce’s- Empire State of Mind track, which is essentially the national anthem of the state 

Adding to this, something that particularly stood out to me was how she had two captions in two different languages 

As she’s originally from , she’ll have an Italian audience following her content and has decided to make this culturally sensitive towards them. 

From a social media marketing perspective, social media algorithms appreciate accessibility with regard to content production. What this means is the more inclusive and accessible your content is for different audiences, the more likely it is for it to get ranked higher on your desired audiences’ feeds when scrolling 

X is where it’s at for user-generated content

This has been a theme I’ve noticed for a very long time on X! It’s driven via user-generated content. For combat sports, in particular, fan art is becoming increasingly popular. 

By endorsing user-generated content as a fighter or a brand, you’re well on your way to building a community more likely to engage in your content. This can be transferred through various avenues, such as reactively replying to comments, pinning your favourite comments from fans on occasion, offering a creative challenge to your audience before an event, etc. 

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Now that’s enough from me, feel free to give me any other insights to content I may have missed out on